Going It Alone
This week's BrokenFrontier article is up. It's about the challenges of being a small fish in a big pond, and all sort of other cliches. Here's the first paragraph...
Being in the small press can be lonely. Really. Marvel and DC have a combined output that represents a good chunk of what’s read. So, they have a loyalty both from retailers and from readers that no individual can match. Yet, most of the small press folk keep their companies to themselves, and go at it alone, trying to eek out a market share and build a fanbase. At the end of the day, though, it’s nearly impossible. My company is essentially three people, each of us giving our time (and money) for no real income. It’s a labor of love in many respects, but, at the end of the day, it’s about getting people to read our books.